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An essential approach to branding

Image for 1 // Humility

1 // Humility

Does it ever feel like your brand has the fire-power of a blow-dryer — a lot of noise and hot-air? Making your brand message and experience more powerful means first admitting that something is broken.

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2 // Curiosity

Get curious about how your audience actually perceives you. How do you come off? What comes to their mind when they think about you? Don’t be afraid to know the sentiment of your audience.

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3 // Empathy

Empathize with your audience to better understand their world. What are their objectives? What are their challenges? Understanding what is at stake for them could change everything.

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4 // Clarity

Share a clear message that speaks a familiar language. Remove the jargon and reduce the confusion. Help them to understand what you are and how you can help them.

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5 // Beauty

Put effort into designs that draw the eye and experiences that draw emotion. Your logo, print collateral, landing page and physical space are the outward-facing expressions of your brand.

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6 // Delight

Make it surprisingly delightful to work with your company. This means simple navigation on your website, generous resources and actual human contact.

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// Get Started

Does your brand inspire your people and provoke your audience, or is it harming you? The longer you wait to course-correct, the more resources and opportunities are wasted on a broken brand. Take action and level-up.

SCHEDULE A TALK

WHY A RAYGUN?


We define "brand" as everyone's gut-reaction to you. This makes your brand your most-powerful tool — your raygun. It has the power to save the girl or melt your face, depending upon which direction you're pointing it.

OUR CAPABILITIES


Research + Insights

Messaging + Positioning

Brand Strategy

Logo Design 

Brand Standards

Pitch Decks

Collateral Design

UI/UX

Corporate Naming

Video Production

Photography

Branded Environments

Web Design + Development

OUR PEOPLE


We openly embrace the freelance economy. Behind our leadership stands an unseen force of designers, writers, researchers, developers and creative practitioners. This allows our studio to transcend the limitations of an internal staff and build a team of specialists around each and every project, curated and managed by our leadership.

Image of Garrett Curry

Garrett
Curry

PRINCIPAL + SPEAKER

Garrett’s restless spirit pushes organizations deeper into their unique identity and cultural influence. With 20 years of experience within the non- profit and for-purpose sector, he offers a uniquely empathetic and artful approach to clarifying the messaging and positioning of organizations.

Image of Roxanna Gressel

Roxanna
Gressel

DIRECTOR OF OPERATIONS

Roxanna started her career as a designer, until she discovered her knack for bringing order to chaos within creative organizations. She's managed numerous projects alongside the NCAA, Target, Walmart, Lowe's, Home Depot, and now she's all ours!

Around
the
Studio

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Ground Control is standing by.

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